VISÃO

“VAI NO GÁS” CAMPAIGN - ROCK IN RIO
COCA-COLA
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Coca-Cola offered at the festival the experience of a huge karaoke with a live band, in which the audience was the protagonist of the show. On stage, not only could the audience sing in groups of up to 100 people, they could also sign up to learn the moves with the Fitdance group. The show was entirely scripted, with artistic performances, vignettes, content, special effects and a scenography that vibrated according to the public's enthusiasm. The most desired space in the City of Rock turned the grass field into a large dance floor, as a surprise show by the singer Lexa set the festival on fire.































