One of the largest insurance companies in Latin America, Prudential brought Vitality to Brazil, which is a rewards program focused on the well-being and quality of life of its customers. And to celebrate this moment, a super dynamic show was held at the Rodrigo de Freitas Lagoon, with several attractions focused on the product's universe. There was plenty of dancing, music, and conversations about physical activities, nutrition, and mental health. The show was hosted by Márcio Garcia and Andrea Santa Rosa.