The challenge here was to build a creative narrative to tie together, in a single story, the videos presenting the concept and the fashion show of the new winter collection. For Animale Jeans, the idea was to tell the "story behind the story" and present to the audience a documentary with the backstage of the collection design and the production of the runway show. For Animale, the actress Maria Ribeiro came to represent the brand's personality, the traits of a woman who dreams, who strives to make things happen and shares her conquests.